I'm reallly looking forward to the publication of Nick Davis' new book, Flat Earth News, in which he claims that most of the global news agenda is dictated by PR. Aptly, he calls this churnalism'. Surprise surprise. Hardly! I've worked in PR agencies and currently work in a press related capacity, and that's how it works and it is one of the reasons why I took a four year study break to immerse myself in my passion for literature instead. What I also don't get is this constant hunger for stats - which never hold up on closer inspection. Are we just using information as instant gratification - all surface and no substance?